One clear idea in the first few seconds: what it is, how it feels and where to try it.
InfraslimX is a wellness pod that combines exercise and six therapies in the same session. The brand distributes it to beauty and wellness centres, and it needed videos that worked on two fronts: raising awareness of the treatment on social media and helping centres attract new clients.
I produced a series of short pieces made for mobile. Each one answers a single question: what the pod is, what a session is like or why it’s worth trying. The pacing and the on-screen text are designed so the message comes across without sound too.
All the pieces share the same visual style, so the brand is just as recognizable in an ad, a post or a story.
Before editing, I agreed with the brand on what each piece had to achieve: raise awareness of the treatment or bring clients into a centre. From there, I chose the length, format and tone of each video.
Client: InfraslimX Iberia Production, editing and post-production: Maxwell Fajardo