Bar, billiards, beverages? All you need, at B al Cubo.
Bulebu is a pool bar, and everything it offers fits into three B’s: bar, billiards and beverages. B al Cubo, or B cubed.
To start the year, they wanted to remind their crowd that the plan is still on. That’s where the idea came from: «Evita la rutina. Nuevo año, mismo Bulebu» (“Break the routine. New year, same Bulebu”). The bar as the easy way out of the same old week.
The piece was designed for Instagram and TikTok from the start: vertical format, 29 seconds and an edit that moves to the beat of the music. Very tight shots of the product and the venue, dark backgrounds and red type that lands on every beat, so the message gets across even with the sound off and the video can jump on trends.
Concept, script, direction, filming, editing, colour grading and animation: Maxwell Fajardo Client: Bar Billar Bulebu