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01 Resources · Guide

Updated September 2026

The formats cheat sheet

Every network crops the light its own way. Here are all the sizes, so nothing of yours gets cut off.

Try it with my photoDownload the PDF (in Spanish)

Move the light scroll to open it

Every network shows your image its own way: it crops it, compresses it and puts its buttons on top. This guide gathers the sizes for 09 networks, updated in September 2026, so you can publish without surprises.

  • 09networks
  • 43formats
  • 03light rules
  • 01PDF to take away
  1. 02Test your photo
  2. 03The usual seven
  3. 04Every size
  4. 05Safe zones
  5. 06Three light rules
  6. 07The PDF

02 Photo tester

Your photo never leaves your device

Upload a photo and see how each network crops it.

Drag the dot on your photo to decide what stays in the centre. The striped bands are what the app covers.

Your photo, to choose the point of interestDrag the dot

Network

4:5Vertical post1080 × 1350
3:43:4 post1080 × 1440
1:1Square post1080 × 1080
1.91:1Horizontal post1080 × 566
9:16Stories1080 × 1920
9:16Reels1080 × 1920
9:16Reel cover1080 × 1920
1:1Profile picture320 × 320
9:16Video1080 × 1920
9:16Photo carousel1080 × 1920
1:1Profile picture200 × 200
16:9Video1920 × 1080
16:9Thumbnail3840 × 2160
9:16Short1080 × 1920
9:16Short thumbnail2160 × 3840
16:9Channel banner2560 × 1440
1:1Profile picture800 × 800
4:5Vertical post1080 × 1350
1:1Square post1080 × 1080
9:16Stories1080 × 1920
2.7:1Page cover851 × 315
1.91:1Shared link1200 × 630
1:1Profile picture320 × 320
4:5Vertical post1080 × 1350
1:1Square post1200 × 1200
1.91:1Link image1200 × 627
4:5Document (PDF carousel)1080 × 1350
4:1Profile cover1584 × 396
5.9:1Company page cover1512 × 256
1:1Profile picture400 × 400
16:9Horizontal image1600 × 900
3:4Vertical image1080 × 1440
3:1Header1500 × 500
1.91:1Shared link1200 × 630
1:1Profile picture400 × 400
2:3Pin1000 × 1500
9:16Video Pin1080 × 1920
16:9Profile cover800 × 450
9:16Status1080 × 1920
1:1Profile picture500 × 500
1.91:1Share image (Open Graph)1200 × 630
16:9Page header1920 × 1080
1:1Favicon512 × 512

Area covered by the interface · Thumbnail crop on the Instagram profile (3:4)

03 The light table

The 7 you’ll almost always use

One photo, seven crops. Scroll down and see what stays inside each one.

The same photo reframed for each format
1080 px1350 px
4:501 / 07 · InstagramA vertical post takes up more of the screen in the feed. The profile shows the central 3:4: keep what matters there.

04 Every size

9 networks · 43 formats

01

Instagram

  • Vertical postThe most used: it takes up more of the screen in the feed.4:5
  • 3:4 postNot cropped since 2025. It matches the profile thumbnail.3:4
  • Square post1:1
  • Horizontal postThe widest it accepts. On the profile it loses most of its width.1.91:1
  • StoriesThe top 14% and the bottom 35% are covered.9:16
  • ReelsSame safe zone as Stories.9:16
  • Reel coverThe profile shows the centre: 1080 × 1440.9:16
  • Profile pictureShown as a circle, at about 110 px.1:1

Carousel: up to 20 photos, and the first one sets the format for all of them. Instagram scales anything larger down to 1080 px wide.

02

TikTok

  • VideoApproximate safe zone: it changes with the text on each video.9:16
  • Photo carouselJPG or WebP, up to 20 MB per photo.9:16
  • Profile pictureShown as a circle.1:1

TikTok doesn't publish a fixed safe zone. Leave plenty of margin at the bottom and on the right, which is where the buttons and text go.

03

YouTube

  • VideoIn 4K, 3840 × 2160.16:9
  • ThumbnailAt least 640 wide. Up to 50 MB from a computer and 2 MB from a phone.16:9
  • ShortUp to 3 minutes. Approximate safe zone.9:16
  • Short thumbnailUploaded from YouTube Studio on a computer.9:16
  • Channel bannerKeep text and logo inside the centre: 1546 × 423.16:9
  • Profile pictureShown as a circle, at 98 px.1:1

The official guide no longer asks for 1280 × 720 thumbnails: it recommends 3840 × 2160. Any 16:9 image at least 640 px wide works.

04

Facebook

  • Vertical post4:5
  • Square post1:1
  • StoriesSame safe zone as Instagram.9:16
  • Page coverKeep the bottom left corner clear: the profile picture goes there.2.7:1
  • Shared linkThis is the website's Open Graph image.1.91:1
  • Profile pictureShown as a circle.1:1
05

LinkedIn

  • Vertical postOn a phone it looks bigger than a horizontal one.4:5
  • Square post1:1
  • Link image1.91:1
  • Document (PDF carousel)All pages the same size. Up to 300 pages and 100 MB.4:5
  • Profile cover4:1
  • Company page coverCurrent official size.5.9:1
  • Profile pictureShown as a circle.1:1
06

X

  • Horizontal image16:9
  • Vertical imageShown in full, uncropped.3:4
  • HeaderIt may crop about 60 px at the top and bottom.3:1
  • Shared link1.91:1
  • Profile pictureShown as a circle.1:1
07

Pinterest

  • PinAnything taller gets cut off in the feed.2:3
  • Video PinFrom 4 seconds to 5 minutes.9:16
  • Profile coverMinimum size.16:9
08

WhatsApp

  • StatusNo official size: approximate zone.9:16
  • Profile pictureAt least 192 × 192. Shown as a circle.1:1
09

Web

  • Share image (Open Graph)The one that appears when you paste your link on social media and in messaging apps.1.91:1
  • Page headerA convention, not a rule.16:9
  • FaviconPlus a 180 × 180 icon for iPhone.1:1

05 Safe zones

Vertical 9:16 · 1080 × 1920

Where the app casts its shadow, your photo can’t be seen.

In vertical formats, the interface covers the top, the bottom and the right edge. Leave only background there and keep what matters in the centre.

Top
270 px
Bottom
672 px
Left
65 px
Right
65 px

Official figures from the platform

Small ceramic bowls on a black background, in vertical format
  • Your name, audio and close
  • Like, comment and share
  • Text, caption and reply

06 Before you shoot

Three light rules

So that no crop ruins your photo.

  1. 01

    Shoot with room to spare.

    Leave space around the subject. That way the same photo fits vertical, square and horizontal formats without cutting what matters.

  2. 02

    Keep what matters in the centre.

    Every crop shares the centre. If your product is there, it survives any format (and any interface).

  3. 03

    Export at the exact size.

    Upload each photo at the size the network asks for, in sRGB. If you upload it bigger, the app compresses it its own way, and that is rarely yours.

07 To take away

PDF · Free · No sign-up

Take it with you as a PDF.

Every size in a few pages, so you have it to hand whenever you are about to publish.

Download the PDF (in Spanish)

Updated September 2026. If you’d rather I took care of producing everything in every format, here’s how I work.

08 Questions

What people search for most

Short answers to the most common questions.

01What size is an Instagram post in 2026?

The most used is the vertical 4:5, at 1080 × 1350 px. Since 2025 Instagram also accepts 3:4 (1080 × 1440) without cropping. Square is 1080 × 1080 and horizontal is 1080 × 566.

02What size are Stories and Reels?

1080 × 1920 px, vertical 9:16. The interface covers the top 14%, the bottom 35% and 6% on each side: keep the text and the product in the centre.

03Why does Instagram crop my photos on my profile?

Since 2025 the profile grid shows vertical 3:4 thumbnails. A 4:5 photo loses about 34 px on each side; a square or horizontal one loses much more. If what matters is in the centre, you won't notice.

04What size is a YouTube thumbnail?

16:9 format. YouTube recommends 3840 × 2160 px and accepts anything from 640 px wide, so 1280 × 720 still works. Up to 50 MB if you upload it from a computer and 2 MB from a phone.

05What is a safe zone?

It is the part of the image that no interface covers. In vertical video, the buttons, the name and the text take up the edges; anything you put there may not be seen.

06What format should I export photos in for social media?

JPG in sRGB, at the exact size of the format (for example, 1080 px wide for Instagram). If you upload a much bigger photo, the app scales it down and compresses it its own way.